When we get our mail at home, we usually look at the envelope and decide if we’re going to open it or not. Is your direct mail the one that most people toss in the trash or is it a mailing that catches the audience’s eye? To make sure that your direct mail is being opened, here some tips:
If you think about it, all of these things make sense because that is what we look for when deciding if we open a piece of mail. People appreciate hand writing and regular stamps because it is so rare to see nowadays and throwing a grabber on the outside of the envelope never hurts.