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How Often Should A Nonprofit Contact Their Sponsors

By Heather Brown
May 19, 2015

Working in the nonprofit sponsorship sector can be extremely rewarding. However, it can be difficult when it comes to gaining new (or repeat) sponsors to support your organization.

When it comes to repeat sponsors, it’s difficult to know how often to reach out for support. You don’t want to reach out too often, as it can feel suffocating to the sponsor. However, you want to make sure your organization isn’t forgotten about or pushed aside.

Stay in touch

Staying in touch with your sponsors is a vital part of ensuring they’ll continue to offer their support. It’s important to remember that staying in touch  is different than soliciting for donations. Some great ways to stay in touch with your sponsors are:

  • Sending newsletters to keep sponsors up-to-date – this can include email as well as regular mail
  • Keeping your website updated with important information and goals
  • Update regularly on social media channels

Requesting repeat donations

Knowing  the amount of time to wait before asking for nonprofit sponsorship from your donors can be challenging. A 2014 study has 35% of donors saying that non-profits should wait 7-12 months after a donation before requesting additional support.

Too much contact

Believe it or not, there is such a thing as too much contact with your donors. As much as you want to stay top of mind with your donors, you don’t want o come across as overwhelming or pushy. Your donors contribute to your organization because they care. You don’t need to contact them monthly or quarterly – once a year is often enough.

To keep your organization top of mind, try sending updates on what differences the donors are making, what specific campaigns they are targeting with the donations.

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