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Nonprofit Vision: How to Create

By Heather Brown
October 16, 2013

A vision statement is a powerful picture of what the company’s business can and should be in a decade from now, it conveys the market position it intends to stake out and what course the company is going to follow.  The nonprofit vision is truly capable in:

  • Guiding managerial decision making
  • Shaping the company’s strategy
  • Impacting how the company is ran.

The nonprofit vision is easy to write but difficult to write one that will encompass all that you want to accomplish with your organization. Before you can write your vision, you must have your mission composed. The mission will identify your purpose and core values, and these are the stepping stones to where your organization will go to in the future. Your vision defines the company’s purpose in terms using those values and is short in nature, usually one sentence. In creating your nonprofit vision you will be answering these questions:

  •  What will your nonprofit look like in 3 to 5 years from now?
  • What new things do you intend to pursue?
  • What future client needs do you want to satisfy?
  • How can you do what you’ve said you want to do?

Now the difficult part is taking the answers from those questions and composing a sentence using this guide:  “(#) years from now, (nonprofit name) will ___________________ by ________________________.” This guide forces you to narrow down the most important triumph of your nonprofit and how long it is going to take you to achieve it.  Once you have captured this, then your goals will lead you to your strategies on making it happen, now that you will have a direction.

Most importantly, keep your nonprofit vision, in your vision. When you just tell people your vision, they will soon forget about it. It will slowly just fade. You want to see vision all throughout your organization.  Your staff, potential partners and volunteers also need to see it.  You want it displayed so that everyone can see it and know what you are trying to achieve, everyday.

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