Once the framework has been completed and all parties are satisfied with the organization’s messaging, you still have work to do. You need to consider how the message works on your Web site, via e-mail, and in print. There may be variations of the messaging in all of these mediums; to prevent confusion, however, boilerplate information should remain the same.
Developing effective messaging for your nonprofit is essential in helping donors understand your organization’s importance and its impact on society. But the understanding has to start within your organization, including educating everyone involved in communicating your message to speak the same language and articulate the organization’s value in the same way. Because if you don’t tell your story the right way, who will?