Social media is a growing marketing force in the 21st century and has the power to take your business to new heights. Even though social media marketing is so powerful, many nonprofit organizations still shy away from using it as tool. To stay ahead of your competition and in front of your supporters, you need to embrace the concept and move forward at warp speed. By engaging your supporters online you are able to develop a relationship with them on a new personal level. Supporters like to know who they are doing business with and enjoy seeing the progress that is being made with their donations.
Traffic to your website is generated either by links on other sites or from social networking sites. The more social networks you are part of, the higher the amount of traffic referred to your site from social networking sites. This will put your website in front of more potential donors and supporters.
Some forms of marketing are high in cost and low in the number of leads returned. Social media marketing has much lower costs with most networks being FREE to join. “Jumping on the bandwagon” may save your marketing budget and your nonprofit organization BIG bucks in advertising costs.
We are living in a time period where supporters want to know who they are doing business with and what type of nonprofit organization they are donating money to. They want to be reassured that nonprofit organizations like yours have a personality they can relate to and share common interests with.
Feedback from your supporters is GOLD to any business. Use social media to do your market research. Ask your followers what you can improve on, what you are doing already that they love, and what they want to see in the future. You will be surprised at what you find out and how much it can help you.
When potential supporters/donors are trying to decide if they want to do business with you, it is likely that they will do a Google search for your company/brand name on the internet.
By launching a social media marketing campaign, you will be increasing the number of returns to be viewed on that search. Social media marketing may seem overwhelming at first, but with a guided approach you could take your nonprofit organization to new places on the web and increase your visibility, credibility, and revenue.