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How to Engage 20-Somethings in Your Cause

By Heather Brown
July 29, 2011

Take time to understand what motivates your 20-something audience. Sixty-five percent of young adults said they would get involved in charitable efforts if they believed their involvement was large enough to make a difference. Develop information about your program that illustrates how individual contributions help, and then prompt them to act. Seed information in places ...

Additional Ways to Use the Internet to Communicate to Your Audience

By Heather Brown
July 28, 2011

Blog If your organization has a blog, it’s essential that you announce the fundraiser and provide details about the event to those who read and subscribe to your blog. You can enrich your blog posting with some historical data on your cause or organization, images of last year’s event, and back links to additional resources. ...

Two Effective Ways to Use the Internet to Communicate to Your Audience

By Heather Brown
July 27, 2011

Social Media Update your Facebook, Twitter, and LinkedIn accounts and any other online platform that allows you to interact with your “followers” and for them to interact with you and with each other. Announce your fundraiser with a “save the date” invitation and a link to your Web site for more information. You can use ...

What Makes Online Donors Tick?

By Heather Brown
July 26, 2011

On December 8, 2010, Network for Good and TrueSense Marketing released an analysis of online gifts made through the Network for Good platform between 2003 and 2009. The Online Giving Study: A Call to Reinvent Donor Relationships examines 3.6 million gifts totaling $381 million made through charity Web sites, giving portals, and social networking sites by 1.879 million ...

Making Volunteering a Win-Win Situation

By Heather Brown
July 22, 2011

Volunteers are key resources for many nonprofits. They support your mission and can bring valuable skills to your organization, becoming a positive addition to your culture.  They provide great new ideas, strong operational support, and can-do attitudes. Sometimes nonprofits struggle with the best ways to utilize volunteers. How do we take advantage of these valuable ...

Building Relationships with Donors

By Heather Brown
July 21, 2011

Not-for-profit organizations depend on the financial support of individuals and corporate donors, and whether you realize it or not, a pledge can be the beginning of a long-term relationship with your organization. Or, as Humphrey Bogart so eloquently put it, a donation to support your cause can be “the start of a beautiful friendship.” Unfortunately, ...

Effective Approaches for Acquiring New Donors

By Heather Brown
July 20, 2011

In today’s tough economic environment, many not-for-profit organizations are struggling to grow donations. For many, the impact of a relatively weak economy has affected the quality and quantity of gifts. Taking a more strategic approach to donor development has never been more important. When our principals meet with those seeking donations, we hear common themes ...

What’s in a Name? Just about Everything!

By Heather Brown
July 19, 2011

“The name of our organization is too long, too hard to remember and doesn’t reflect what we do.” Or … “Our name is too similar to that of a local competitor’s, which confuses folks, including our clients and donors.” Or … “The name of our organization is Atlantic County Human Services. Over the years we’ve ...

Fundraising, There is a Smarter Way

By Heather Brown
July 18, 2011

An easy, creative heating oil fundraiser! You earn on every supporter’s purchase this year, next year and beyond. A smarter and easier way to raise money.  You keep saying that times are tough and so when we heard about this program from SmartClickEnergy.com we knew you’d want to hear about it. If you are in ...

How to Raise Money for “Overhead”

By Heather Brown
July 15, 2011

Question:  For some nonprofits, one of the major expenses are salaries of employees. Any suggestions for how a nonprofit’s CEO can “make the ask” in a fundraising campaign, without sounding too self-serving? Answer:  The most critical aspect of any organization is its people and what they make possible. Nothing wonderful happens without a creative, committed ...

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