Nonprofit Insurance Program

5 New Ways to Raise Money

By Alexa Connelly
May 26, 2017

Nonprofits like you help communities through education and fundraising for your mission. You also face the daily challenge of raising money without sounding like you are begging or being pushy. It’s a big task that leaves many volunteers and directors feeling drained.

If that sounds like you, it’s time to step away from your traditional fundraisers and take an innovative approach. Here are five ideas to help you raise more money in 2017.

  1. Google grants.

Google offers 501c3 nonprofit organizations an opportunity to receive free online advertising. Apply online to receive up to $10,000 per month on the Google AdWords platform. Eligible nonprofits gain access to free advertising that gives you access to more potential donors and donations.

  1. Recruit a digital marketer.

Digital marketers are a great asset to your volunteer team. They can help you generate more consistent traffic to your website by improving search engine optimization, writing content, and capturing visitor information.

  1. Crowd-funding.

To date, most organizations have viewed crowdfunding platforms as a place for small projects. These platforms are also a valuable tool for nonprofit organizations of all sizes. They do keep a percentage of the donations collected, but projects have a better chance of going viral on social media when you publish a fundraiser on the platform.

  1. Connect with an online influencer.

Influencers have a large online following that listens to their suggestions. Look through your donor list to see if anybody matches that description. Reach out to them to see if they will partner with you by sharing information about your mission, vision, and upcoming projects with their audience.

  1. Create a monthly giving program.

Subscription boxes are popping up all over the place (BarkBox, BlueApron, etc.) for a good reason; people love them! Increase your monthly revenue by creating an automatic subscription-based giving fundraiser. Participants can choose to donate $10, 20, or $50 every month. By withdrawing the donation automatically each month you increase donor retention because it’s less they have to remember.

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