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Nonprofit Insurance Program

Tips for Holiday Fundraising

By Alexa Connelly
December 23, 2016

Increase engagement online. Websites, blogs, and social media have a great deal of power in today’s digital-driven society. If you are not using these platforms to reach and engage a larger audience, you are missing out on valuable donations. Creating a social media profile for your nonprofit is easy and free. It gives you an ...

How to Effectively Use Social Media for Your Nonprofit

By Alexa Connelly
November 25, 2016

With the rise of social media popularity, more and more nonprofit organizations are using the platforms to market their services, increase cause awareness, and engage supporters. Social media gives nonprofits the power to reach a larger audience and keep followers updated on the good they are doing in their local communities. Some of these nonprofits ...

A Nonprofit’s Marketing Toolkit

By Alexa Connelly
August 21, 2015

It was a bit tough for nonprofit organizations during the economic breakdown of the last decade. After the recession had passed, new opportunities came from the online world: social media, SEO, blogging, online fundraising and donations. Today, the majority of charitable institutions use similar marketing techniques to the ones of corporations. The following tools can be ...

The Right Tools to Help You Manage Your Projects

By Alexa Connelly
August 12, 2015

Different non-profits have different budgets and different goals that they seek to accomplish. However, they all have some basic needs that must be fulfilled for their growth. Since they often manage multiple projects, they need efficient practices that will save time and money. There are some project management software tools that will effectively guide you ...

Ways to Gain Support Using Pinterest

By Alexa Connelly
August 10, 2015

Social media websites are outstanding to join when you are trying to gain supporters for your non-profit organization. Pinterest is one of the most popular ones too use. Gaining supports is easy and fast since there are millions of members using it every day. All you have to do is sign up for a Pinterest ...

Ways To Share Results With Donors

By Alexa Connelly
July 31, 2015

The easiest and least expensive method may be to make use of today’s technology and email newsletters and/or updates to all donors or members of your organization, and post a summary of your fundraising results on your webpage. Unfortunately, not everyone has access to, or interest in, the internet, so this avenue will not guarantee ...

Critical Skills for Your Nonprofit Content Marketing Team

By Alexa Connelly
July 29, 2015

The team needs to have a clear understanding of what they are doing and why they are doing it. Therefore, adaptation will be paramount. How quickly can the team adjust to the frequent changes in social media engagement, for example? How quickly can they realize that one social media channel isn’t working as expected and ...

Ways to Repurpose Old Content Into New

By Alexa Connelly
July 17, 2015

Your nonprofit can enjoy the sweetness of original content much longer if you learn ways to re-purpose the content you already have. This does not, however, imply that you “re-purpose old content” using the scrape-the-mold-off-your-bread way. Only re-purpose content that’s evergreen, which is content that continues to be relevant over the months and years. ...

Tips for a Nonprofit Press Release

By Alexa Connelly
July 13, 2015

First you should understand the purpose of a press release which when you really think about it and get right down to it a press release is to give vital information out to the public which includes the general public, journalists, other organizations, and many other very important people and public figures....

How To Engage and Find Your Target Customers on Social Media

By Alexa Connelly
July 01, 2015

Social media network is a great place to expose your services. Even mainstream companies are investing in large scale social media advertisement - because word gets viral fast and it is a very engaging medium whereby you can connect with your customers on a one to one basis....

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