Facebook remains the most popular social media site with over one billion active users worldwide. For non-profits, the importance of a well-managed, effective Facebook business page cannot be overstated. A few simple steps will ensure that you optimize the number of useful followers on your Facebook account.
SET UP CORRECTLY
When you set up your business page, you want to make it easy for present and potential clients to find it. Make sure you use the following strategies.
Actively Seek Followers
The best way to obtain followers on social media sites such as Facebook is to offer unique and interesting content which drives people to your page. The more your content is shared, the more visitors you will attract. Try these ways to make your content appealing.
Contest: There are inexpensive apps which allow you to conduct a contest on your Facebook page. If an entrant must like your page in order to join the contest, your list of followers will increase dramatically.
Exclusive content: Non-profits often have useful skills and advice they can offer on a range of subjects. Offer free guides on topics that potential clients will find useful such as fundraising ideas.
Inspirational memes: Combine images from work you are doing at your non-profit with a highly-creative, emotional message in order to make your content go viral.
Engage With Others
In order to grow your Facebook following, you need to interact with other businesses on a regular basis. Every day you should:
It requires some dedication and commitment, but you will quickly build up a productive Facebook following if you follow these steps. Your non-profit can then enjoy the benefits of spreading information via notifications and news feeds.