Every day is a great day to look for donations, volunteers, and raise awareness about your nonprofit. A lot of nonprofit organizations see great success when they pair their mission with Mother’s Day focused campaigns and events. Why? Because Mother’s Day is a holiday most of your supporters and donors already think about.
The average American spends more than $170 on the famous greeting card holiday. Plenty of these people struggle with gift ideas and end up purchasing a card or taking their Moms out to eat. Mother’s Day opens the doors for an endless number of fundraising activities that help your supporters find gift ideas and raise money for your cause at the same time.
Here are our top five picks.
Make all Moms the guest of honor by hosting a tea event at your location or a local restaurant. Rent fine china, real tablecloths, and wait on Moms first at the event. Husbands and children will be delighted to purchase tickets to an event that shows Moms how important they are.
Plan on serving lunch or appetizers with the tea. Include photo opportunities and a free gift for every Mom in attendance.
“In honor of” E-cards lets donors send electronic cards to Moms for a small donation. The e-cards let the recipient know that a donation has been made to your nonprofit in her honor. There are several online vendors you can use to create and send your eCards, such as Classy.
Raffles require some upfront work, but they are a great way to generate revenue for your nonprofit. The first step in a successful raffle is picking what you want to raffle off. Restaurant gift cards, sporting tickets, or cash are three common options. The second step is finding donors or sponsors for the prizes. Connect with prominent businesses or leaders in your area to generate interest.
Next you need to decide how much to charge and how the winners will be announced. A lot of organizations use the daily lottery number as the way to pick winners. Set deadlines for ticket purchases and publicize your winners on your Facebook page to increase your online engagement.
Moms love to receive flowers and they are even happier about flower purchases if they know the money goes to a great nonprofit. Set up stands at your location, in the local mall, or in shopping center parking lots to increase your success. This is the perfect idea for your last-minute shoppers too!
The average person spends $8 on a greeting card for Mom each year. Websites like CafePress make it easy for nonprofits to design and sell greeting cards with a portion of the sales donated back. You can also design and order greeting cards from a printer to sell at events or have one of your crafty volunteers make homemade versions to sell.
Don’t let Mother’s Day pass by without creating a unique event or campaign to generate more donations. Your supporters will be thankful for a new gift idea and the chance to support your mission at the same time.