Nonprofit Insurance Program

Fundraising Fundamentals

By Alexa Connelly
March 12, 2012

To run a successful fundraiser there are two important tips to making it victorious, increase community awareness of your needs and increase community awareness of your offerings.

To increase awareness of your needs, educate individuals on why you are raising money; usually they have no idea so it is important to inform them. Try posting flyers, press releases, newspaper coverage, etc. and be sure to inform your fellow fundraising partners of what you are raising the money for because word of mouth is one of the best ways to get more followers. Creating awareness of your offerings is a lot like your needs but you need to make sure the message gets through on what your organization is doing to raise funds. If someone believes your need is genuine and agrees with the value intention of your offering, they will most likely help you.

For a sample Press Release, visit the Nonprofit Fundraising Center on our website.

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