Benefits of a Fundraising Campaign:
Provide additional financial resources over a 3-5 year period to advance the vision, goals and mission
Develop stronger relationships
Lay groundwork for future campaigns
Advances mission of your organization
Steps for a Successful Campaign:
Get leadership involved
Clearly articulate mission
Create vision statement
Craft a short clear call to action
Develop clear measurable goals
Choose methods of communication
Write down plans
Identify funding sources
Make it easy and quick for donors to give
Offer option for recurring donations
Update people on progress
Issue a release about campaign
Look for press opportunities
Look for speaking engagement opportunities
Measure success of campaign
Evaluate the campaign
When creating a fundraising campaign you should answer these questions:
Why should someone donate?
What impact does the donation make?
How do you want people to feel about your campaign?
The answers to these questions will be your campaign story. The more a donor can relate on a personal level, the more successful the campaign.
Social Media – to post updates about your campaign, fundraising goals, facts about the cause, photos and videos.
Online tools that allow you to connect with more people, track your efforts and create content, are what you should be looking for when using online fundrasising tools.
Pledge Campaign – asks current and potential constituents to show support by signing and then forwarding information about the campaign to their family and friends to make the same pledge.
Giveaway Campaign – offer something related to your cause in exchange for supporter’s contact information and offer additional giveaway if they promote cause to family and friends.
Spring-Fall Campaign – tells a story and drives constituents toward a specific goal. It conveys the importance of the goal, the impact it would have, and progress toward meeting it in a three part message.
Year End Campaigns – the dates are Thanksgiving-December 31st is the most rewarding time of year. It accounts for most of yearly giving. People are in a giving mood and are rushing to get in their tax deductible contributions.
After campaign is over continue to report on the impact of the your supporter’s donations.