Nonprofit Insurance Program

How to Successfuly Ask for Donations for Your Nonprofit

By Alexa Connelly
January 23, 2014

One of the keys to survival for a nonprofit company is effectively gaining donations from community. In order to keep donations coming in consistently, it is imperative that you understand the best practices for getting donations for your nonprofit. Follow these steps to have a better chance at successfully persuading businesses and individuals to donate to your nonprofit.

Clarify Your Mission Statement

You need to be sure that prospective donors have an understanding of where the money that they give will go. You should tell donors exactly how you plan on spending their money and what goals you hope this spending will achieve. The more transparency your organization has about its goals and how it uses its money, the more inclined people will be to donate. Include this information on your web site and develop literature that helps explain your mission in detail.

Use Social Media

Social media is one of the best ways to raise awareness and connect with prospective donors. You can let people know how they can donate or help your cause, share pictures or information about how past donors have contributed to helping the community, or even directly interface with people that may want to donate to your cause. Use as many social networks as possible to promote your organization very broadly.

Host Fundraising Events

Examples of events that can be held to raise money for your organization include golf tournaments, formal dinners, carnivals, and auctions. These events provide a unique way for donors to be recognized and enjoy themselves. You could also provide awards for exceptional donors that have given a large amount of time, money, or materials to your cause.

Appeal Directly To Prospective Donors

Think about calling donors to set up appointments to talk about donating or writing letters to ask for a donation. Find people or organizations that have a history of donating to nonprofits in the past. Be sure to include persuasive information about how their donation will help you further your cause and why that cause has a positive impact on the community.

Donations are extremely important for all kinds of nonprofits. If you want to be more successful at getting donations for your nonprofit, these methods will help tremendously. Make sure to actively seek out new donors so that you can continue to do your part to help make your community a better place.

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