Nonprofit Insurance Program

More Ways to Engage 20-Somethings in Your Cause

By Alexa Connelly
August 01, 2011
  1. Overcome logistical barriers.
    The top three reasons young adults don’t get involved in social causes are:

    • time constraints;
    • skepticism that their involvement will make a difference; and
    • a lack of opportunities to get involved.

    Make sure you communicate that getting involved in your programs is easy—and convince participants that they count.

  2. Ignite creativity.
    Tap into the technological savvy of the 20-something audience by creating marketing platforms that allow them to show off their digital creativity. Give your audience the ability to submit and interact through photos, videos, and gaming—these are all excellent tactics that you can incorporate into your social media outreach program.
  3. Start an L3C staffed by young adults.
    Many states, such as Vermont, Illinois, and Michigan, are now allowing the formation of L3Cs. Fast becoming the organization of choice for social entrepreneurs, they are low-profit, limited liability corporations whose aim is to offer significant social benefits.
  4. Consider going open source.
    Open source software tools can be used to spread your messages and promote interaction. E-newsletters, forums, blogs, wikis—these are all tactics you can use to engage your target audiences. This approach fits nicely with young adults’ passion for information sharing, and it may also fit nicely with your organization’s goals. The possibilities are endless, including edutainment campaigns and glocal (“think globally and act locally”) reporting via the Internet.

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