Nonprofit Insurance Program

Recruiting Volunteers for Nonprofit Marketing

By Alexa Connelly
July 16, 2013

Young people are an important part of any non-profit organization.  They are usually the members with the most energy, time, and passion for changing the world.  In today’s digital world, though, the competition for young individual’s time and attention can be fierce.  They are marketed to by dozens of media outlets daily tempting them to spend their time and money.  There are ways, however, to cut through the noise and reach the young people to strengthen your team. Here are a couple of important methods to add to your arsenal of free nonprofit resources.

Social Media
Social media is an integral part of most young people’s lives.  Most spend hours a week interacting via Facebook, Twitter, Google+ and other social media platforms.  Any business or organization that wants to stay relevant needs to have a strong social media presence.  This may be intimidating for organizations that are used to recruiting via more traditional means.  The good news, though, is that building and maintaining a robust social media presence is easy and inexpensive or even free. Depending on the size of your organization, one or two committed employees or volunteers working just a few hours a week can make a huge difference in getting your cause exposed to a wide audience of young people.  Using social media comes natural to young people; any young person on your team can most likely help you build a strong online presence.  Social media is one of the most important free nonprofit resources that your organization can use.

Brand Ambassadors
A brand ambassador is simply an individual who goes into public places (city streets, college campuses, shopping malls, etc.) and talks to people one-on-one about the brand or product they are promoting.  This is an excellent way to deliver a customized experience for the people you are trying to reach.  College campuses are an especially good venue for recruiting young volunteers. College students are often itching to make a difference in the world and are just waiting for an opportunity to be presented to them.  Brand ambassador campaigns are highly customizable.  Consider printing engaging, informative pamphlets or flyers to hand out.  Also consider incorporating live music or some other form of entertainment to draw an audience. Here, it pays to be creative.  You can incorporate any number of other free nonprofit resources into your brand ambassador’s methods.

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