Nonprofit Insurance Program

Tips on Setting Acheivable Goals

By Alexa Connelly
September 25, 2015

If you’ve been struggling to reach your nonprofit goals, or wondering how to set achievable goals, consider using the SMART goal model. This model can be used for both long term and short term goals, and can be used on a personal level or for an entire organization.

What is a SMART goal?

SMART is an acronym that can help define and streamline each goal.

Specific: It’s important to be clear about the goals you want to achieve. How much money to you want raise for a particular fundraiser? Which event do you think will be the most successful? What is your end goal and what exactly do you want to achieve?

Measurable: Your outcomes need to be measurable. How will you know when you’ve succeeded in reaching your end goal? What data are you going to be looking for to measure your success?

Achievable: While thinking big is important when it comes to non-profit organizations, your goals must also be realistic and achievable. Set goals for positive change while looking at the big picture, but you should be able to reach them in the time that you have to achieve them.

Relevant: Your goals and outcomes should be relevant with your nonprofits overall mission. Keep in mind how your achieved goal will contribute to your organization’s purpose, and how you will present it to volunteers, contributors and funders.

Timely: Give yourself a reasonable timeline to reach your goal and stick to the deadlines you set for yourself. Make sure you communicate with everyone involved how long it will take.

Setting SMART nonprofit goals will help you be successful in all future endeavors, and create organized processes that can be used time and again.

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