Nonprofit Insurance Program

Two Effective Ways to Use the Internet to Communicate to Your Audience

By Alexa Connelly
July 27, 2011
  • Social Media
    Update your Facebook, Twitter, and LinkedIn accounts and any other online platform that allows you to interact with your “followers” and for them to interact with you and with each other. Announce your fundraiser with a “save the date” invitation and a link to your Web site for more information. You can use social media to solicit feedback, respond to criticism, incite action, and predict trends, to name a few useful benefits. Don’t worry if you don’t have a presence in social media. It’s easy to create accounts, and social media is probably the most cost-effective way to promote your organization. And there’s no better time than the present to make yourself seen and heard in the social media space.
  • Social Media Press Release
    On that note, send out a social media press release to get the word about your fundraiser out to the masses or to targeted groups. A social media press release reaches traditional media audiences as well as bloggers, online media, and consumers. You can distribute a social media press release that will house your YouTube video, photos, audio, and other digital assets you may already have on hand (video clips from last year’s fundraiser, photos, etc.). You can also make your social media accounts (Twitter, Facebook, LinkedIn) easily accessible, encourage readers to visit your site or sign up for your RSS feed (explanation to come)—and more! A social media press release is a one-stop shop where all of your organization’s social media avenues can be found in one place. And, with the ability for your readers to share the release among their social networks in a single click, the potential for your messages to spread virally increases significantly.

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