Nonprofit Insurance Program

When is the Best Time to Ask for Donations

By Alexa Connelly
November 04, 2012

Nonprofit fundraising defines the process of gathering donations from state agencies, charitable foundations, businesses, and individuals. Although this task seems to be very simple, almost everyone involved in a nonprofit activity can confirm that requesting donations from the right persons or organizations at the right time is quite difficult. As most sponsors are not willing to share information about their businesses with other people, finding out when you can approach them to ask for contributions is almost impossible. However, there are a few things that you can do in order to make sure that you contact your sponsors at the right time.

Is There a Right Time for Donations?

Prior to soliciting contributions from your sponsors, you should try to discover their real potential, timelines, and the methods they use in order to administer different charitable donation requests. Additionally, the key to obtaining funds for a specific nonprofit activity consists of developing a personal relationship with your sponsors and getting them enthusiastic about your plans.

If you succeed to awaken your sponsors’ interest in the charitable cause to which you are committing all of your resources, you actually open the door to a very close collaboration. Evidently, having a close relationship with a sponsor can help you to convince him or her to give you an exact date when you can return to make the necessary arrangements for nonprofit fundraising. You must also be aware of the fact that most sponsors are willing to make donations around the holiday season. Therefore, it is a brilliant idea to contact your sponsors before Christmas and Easter.

Another thing that you should do is to find out your sponsors’ fiscal year end. This detail can help you to understand when to contact your sponsors for more funds. Obviously, you have to ask them for donations before they start working on the budgets for the next year. But, even though all these advices can help you to get the funds that you need in order to run your nonprofit organization, you should not think too much about the right time to ask for donations. As your organization needs money constantly for different charitable actions, it is crucial to raise funds whenever you get a chance.

In order to help you with this aspect, you must know that the key to successful fundraising consists of planning everything carefully and matching your program to the schedules of your sponsors. For instance, if you intend to organize different fundraising events, you have to find out whether your sponsors are able to attend or not. This indirectly means that you must go through a “cultivation” phase, which gives you the opportunity to prepare your sponsors for future fundraising events before submitting a formal proposal.

What Else You Should Know

Besides assessing and comprehending the elements that relate to asking for contributions at the right time, you should be aware of the fact that there are two main sources that you can approach for nonprofit fundraising: the marketing division and the philanthropic division of a company. Usually, both these divisions have their own resources for sponsoring various events. In addition, if you want to get more funds, you have to find a way not only to develop some attractive benefit packages for different sponsors but also to deliver what you promise. If you succeed in doing this, you can easily develop and maintain a fruitful relationship with all of them.

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